A customized note shows your commitment and personal connection to the influencer. Your influencer will be grateful that they don’t have to go back to your email archives. Thank you Note to influencer after getting an appointment on the phone Grab their attention; this is usually the rest thing the celebrity and agent will read. We’ve just launched a really unique tool where you can compare the social following of different celebrities, in the form of growth charts, so you can see which celebrities have risen the most that week in terms of following. In terms of endorsement, the products impressed Elton John when their hamper full of personalised goodies was chosen to be gifted to him and his partner David Furnish by Heart FM, when their son Zachary arrived. Why is it worth getting my product in gift bags? So, be respectful and know your boundaries! Influencer marketing is a trending topic in content marketing. Also, express delivery makes it look like you really wanted to get your product to them. Whilst getting your product into the Oscars goody bag is probably the end goal when it comes to advertising your product, getting your gift into goody bags at celebrity-attended events is a recommended way forward. Sample Thank You Letter For Christmas Gift. When giving a gift note to an influencer, it is critical to make it personal. Because they gifted their products to influencers. Marketers need to know that the influencers they work with understand how to use their products. 4. 3. How can micro influencers help brands? I urge you to try it and I’m confident you will have success. In order for your efforts to pay off, here are the types of products that work: In honour of the Golden Globe Awards on 8th January, BGK and The Secret Room Events held their annual gift lounges in honour of the nominees and presenters. 9) Customise your product for a celebrity or influencer. you could include a note with your product such as ‘We would love to introduce you to the other lines in our collection, please do drop me an email and we would love to send you some more products.’, The influencer gets to please his/her audience by giving away something for free, You get seen by the influencer’s audience, Your product or brand gets the awareness it deserves without having to pay big collaboration fees. The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… Some argue that gifting is an important way to spread brand awareness, while others would rather spend their marketing budgets on guaranteeing influencer posts, but the truth is there is a time and place for gifting influencers. I wanted to put together a guide on celebrity and influencer gifting as our members are always asking me how to gift to celebrities and influencers. The owners Gela and Pamela set up the company with $200 and turned it into a multi-million-pound business, with the likes of Madonna and Paris Hilton frequently wearing their products. Tips for Writing an Influence Letter . Gifting influencers allows brands to provide what consumers crave which is authenticity and trust. Recent WFA studies showed that all 34 multinational marketers in its study used Instagram for influencer marketing. In the case of Daniel Price and Jonny Sitton, whose business My1stYears.com specialises in gift hampers for babies, this means those influencers who have recently had children. Celebrities and influencers are more likely to wear a product if it is customised – it may take longer but you will reap the rewards. 6) Make sure your letter or package stands out It must look professional. With the rise of social media, brands can get their products in front of celebrities and influencers through gifting, producing a great response at little expense. Sometimes taking the indirect route can work – contact the celebrity’s assistant. These often require hefty fees (thousands of pounds) to participate and anyone who walks into the gifting suite can pick up a free sample of your product. Explain the benefits of your offer and ideally relate it to them. 15) Product placement at gifting suites or product placement at high profile events. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social … The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. Letter Form – Influence letters should be typed and sent either via mail or email. Take photo printing app Lalalab; they generated 4,500 social posts and reached 70 million people in just one year. The key is in identifying the correct ambassadors and endorsers for your business. Perception is everything – send it with a little gift if needs be. Gifting. 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